About Us

ASI International leads the global nutritional supply industry with executives who collectively have more than 85 years of combined industry experience.

For 30 years, ASI International has focused on continuing development and maintenance of business relationships founded on trust and integrity. Our rapid responsiveness and knowledgeable customer service are anchor components of our success.

We currently maintain warehouse facilities in New Jersey and California, allowing us to be able to ship products on short notice.

At ASI, we continue to search for reputable niche products and build relationships that will carry your company and its products well into the future.

We welcome your inquiries and look forward to working with you.

Our Mission

ASI exists to be a trusted advisor to our client partners while being their go-to resource for sourcing raw ingredients. Our business is built on longstanding, trusted relationships with our clients, where they are confident in both our technical ability as well as our ongoing customer service. Whether large or small, ASI strives to give every client an outstanding experience in every interaction.

A Brief History

ASI International was established in 1993 by Roland Larbig, just as the Dietary Supplement Health and Education Act (1994) would revolutionize the supplement industry. Nutritional product innovations and launches — supplements, beverages and nutricosmetics — rapidly began to flourish, with ASI sourcing a wide multitude of natural-origin ingredients for numerous customers. The boom of the pet care supplement market followed, and with that came healthy foods and supplements for companion animals – both areas in which ASI. lead the industry.

As of 2023, Roland’s daughter Andrea Larbig will transition to overseeing daily operations at ASI and shepherding the company through its next 30 years.

Our Expertise



Your go-to resource for hard to find elements, sourced only from the highest quality suppliers.



With distribution centers nationwide, ASI can get you ingredients quickly and reliably.


Formulation Challenges

With over 85 years of combined experience, we have seen it all. Let us assist to simplify your product formulation.