For Immediate Release

ASI Announces Launch of Purple Corn Extract

WATCHUNG, NJ — ASI International, a versatile supplier of raw materials to the human and animal nutritional supplement, beverage and cosmetic industries, has announced it is now supplying a very new ingredient, purple corn extract (Maiz morado; Zea mays), in the United States.

Purple corn is one of the richest natural sources of anthocyanins, a class of powerful carotenoid antioxidants. Purple corn is particularly abundant in the anthocyanins peonidin, pelargonidin and cyanidin-3-glucoside, which have been shown in research to provide powerful support for the structure and function of the colon.

“Colon health has become extremely prominent in recent years, largely through awareness efforts of the Centers for Disease Control,” explains Andrea Larbig, Marketing Director of ASI International. The colon’s responsibilities are to ensure healthy bowel elimination as well as to absorb nutrients remaining in matter that is passing through the lower-digestive process. In one study looking at colon cancer cells, purple corn anthocyanin-rich extract has been shown to be the most potent of other extracts tested to deliver the highest growth inhibitory activity, suggesting, according to the study authors, that its “cyanidin glucoside anthocyanins may be effective chemoprotective compounds.” ¹

“This study provides excellent value for purple corn extract’s use in supplements that support digestive/colon health,” says Larbig.

ASI’s Purple Corn Extract is food-grade (according to EEC and US food regulations), GMO-free, non-irradiated or ETO treated, and does not contain gluten or allergens, so it is therefore safe for those consumers with gluten issues.

1. Jing, P, et al. “Structure-function relationships of anthocyanins from various anthocyanin-rich extracts on the inhibition of colon cancer cell growth. J. Agric. Food Chem, 2008, 56, 9391-9398

For more information, contact Andrea Larbig at 908-753-4448 x 303

Article from Nutraceuticals World, Oct 2010

A.S.I. International: The Ingredient Specialist

Besides being the founder of A.S.I. International, Watchung, NJ, Roland Larbig is an adventurous risk-taker who loves the action of the business world. Fueled by this passion, he came to the U.S. from Germany in the 1980s as an employee of Merck to oversee a new company it purchased in New Jersey. Eventually he moved on to the world of nutrition and established A.S.I. International in 1993.

Over the years, A.S.I. has grown into a premium supplier of raw materials to the animal nutrition, beverage, cosmetic and nutritional supplement industries worldwide. Maintaining warehouse facilities in New Jersey and California, the company is in the unique position of being able to ship products on short notice.

During his journey in the business world, Mr. Larbig made the acquaintance of Joseph Campis. Today they are longtime friends and business colleagues at A.S.I.

Describing the evolution of their relationship, Mr. Campis said, “Roland and I worked together at the same trading company – he was involved in sales of raw materials and I was involved with the operations side of the business. Eventually we both moved on and then joined forces again in 2001. We’ve worked together on and off for about 30 years.”

Given their varied experiences in the nutritional market, they have compiled a wealth of knowledge and expertise in several key areas. Amino acids, for one, is a market both Mr. Larbig and Mr. Campis know extensively, in addition to other ingredient segments. “A.S.I.’s strength lies in our collective knowledge of the market,” Mr. Campis said.

Comparing the market of the early 1990s to today, Mr. Larbig said, “Back then the industry was in its infancy. For example, people were not as familiar with amino acids as they are today. And there weren’t as many companies dealing with raw materials.”

Today, Mr. Larbig pointed out, the market is very accessible and competitive, especially with China and India getting more involved in the nutritional business. Further, Mr. Campis added, regulations and GMPs have changed the landscape considerably – which is a good thing. “Regulations have become stiffer and that is definitely positive from a safety and quality standpoint,” he said.

Still, Mr. Larbig firmly believes success ultimately hinges on the continuing development and maintenance of business relationships founded on trust and honesty. “Relationships are very important in this industry,” he said. “That’s why our quick responsiveness and knowledgeable customer service are such major components of our success. We conduct a lot of follow-up, which many companies neglect these days.”

For A.S.I., the best way to navigate today’s market is with “specialized” products that cater to specific health needs, often on an exclusive basis. “We have cut down our product lists tremendously and have decided to focus on building a few great products,” Mr. Larbig commented.

Currently the company is concentrating on joint health. “Right now A.S.I. is focusing its efforts on expanding our joint health business,” Mr. Larbig said. “Additionally, we are putting a concentrated effort toward promoting our sales of different standardized extracts of maca, a key energy and well-being ingredient.”

For the future, Mr. Larbig believes the industry in terms of products will grow but that there will be consolidation of companies and suppliers. Given this almost certain reality, Mr. Larbig said A.S.I. will continue looking for reputable niche products and building relationships that will carry the company well into the future.

Article from Natural Products Insider, May 2000

SECAUCUS, N.J.–At SupplySide East here in early May, ASI International introduced a unique new product line: Standardized Herbal Optimum Powders (SHOP). In place of a regular extract, SHOPs provide a full spectrum of standardized activity. They are also GMO free, sovent free, have no residual chemicals and are free of common allergens including corn, dairy and wheat. Available SHOPs are bilberry fruit 2%, echinacea purpurea 2%, feverfew 0.5%, American ginseng 5%, panax ginseng 5%, green tea 10%, guarana seed 5%, hawthorn berries 2%, kava kava 10%, red clover 2%, saw palmetto berries 10%, valerian root 0.4%, white willow bark 2% and yohimbe bark 1%.

For more information, contact ASI at (908) 753-4448.